![]() ![]() Unlike the hammering techno Run It Red radiates, his early pirate radio days were, at times, the ABC's of hip-hop-Sims' first love. The theme of the show is simple: it's not a straight mix, it's a showcase of music-across all genres, but mainly house and techno-that I've been sent or bought in the month since the last show." "Radio has always been important to me and Run It Red is a continuation of that interest. In his career's formative years, he hosted some of London's earliest pirate radio in the late 80s disguised as "Ben S." A club DJ has an obvious obligation to its dancefloor, but with radio, Sims was able to steer his sets in a personal direction. But Sims' end goal was never to be a club DJ. ![]() His initial exposure to DJing started at a young age also, back when the late British DJ, Froggy, played Sims' school discos in England. Sims has always aspired to be a DJ, trading his Tonka toy trucks for his first set of decks at 10-years-old. ![]()
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